book your call
book your calleXplore services

Helping bold, purpose-driven founders and their teams turn scattered marketing into simple systems that scale, without losing their scrappy edge.

Fractional CMO + Marketing Strategist

Your Business Was Built to Do Big Things. Your Marketing Should Keep Up.

If you've ever thought “I just need someone to help me figure this out without selling me more noise...”

You're in the right place.

LEARN MORE

I help founders build marketing that actually works. The kind that scales without burning out the humans behind it.

After more than a decade in the marketing trenches, I’ve worked with seven-figure founders, niche experts, and scrappy startups who all had one thing in common: big ideas that deserved better systems.

Most marketing doesn’t fail because of bad strategy. It fails because the team behind it doesn’t have the structure, clarity, or confidence to bring those ideas to life.

That’s where I come in. I help purpose-driven founders design simple, scalable marketing systems and train the teams who can run them. Together, we create clarity, momentum, and growth that lasts.

Whether you’re looking for a marketing co-pilot, a scalable framework, or a little scrappy accountability, I’ll help you build marketing that gives you freedom, not just followers.

(                                      )
Founder & CMO

Hi, I'm Dani!

Let's get down to business...

Ways to Work Together

train with me

Plug into a proven marketing ecosystem that trains you and your team in the systems top founders use to scale, complete with playbooks, workflows, and frameworks that eliminate chaos and guesswork.

Want to build & train your team?

Marketing Training

03.
Work with me

Book a Fractional CMO partnership or schedule a one-time strategy intensive. Together we’ll clarify your vision, optimize your systems, and align your marketing so growth feels simple again.

Need personalized support?





1:1 Strategy
& Consulting

02.
Browse resources

No pressure. Grab free plug-and-play templates, quick-start guides, and behind-the-scenes lessons to help you simplify your marketing and take your next smart step forward.

Just getting started?

Free Resources

01.

We believe impact is a team sport.
We believe in staying scrappy, leading with integrity, and using strategy, systems, and scale to make business a force for good.

We believe success in business is built, not given, AND WE’RE BUILT DIFFERENT.

Founder & CEO
Made For Math

Adrianne Meldrum

Before joining Marketing Training Grounds, I felt like I was constantly ping-ponging between being the visionary leader and getting bogged down in the marketing to-do list. Since working with Dani, everything has shifted. I’ve been able to step back and let my team be guided by her expertise—knowing they’re getting sound advice, proven strategies, and encouragement to experiment. Now, we’re seeing consistent growth in email subscribers, increased website traffic, and all-time high enrollments in our webinars. For the first time ever, I feel empowered to slam my foot on the gas with marketing—without worrying that I’m dropping the ball.


































Dani changed the game for my business.
She helped me scale my summit to multiple six figures and grow my email list to over 100k+ subscribers. She kept things moving, brought order to the chaos, and helped me stay focused on what really matters.
I’m a big-vision, idea-driven person. Dani brought the structure and momentum I needed to bring my ideas to life and serve thousands of families. She’s heart-centered, thoughtful, and deeply committed to the mission. If you want someone who can help you grow your business with integrity, care, and serious skill, work with Dani. She’s the real deal.

Executive Function Coach
Owner/Host of TEFOS Summit

Seth Perler

Founder & CEO
Beautifully Complex

Penny Williams

Having a marketing expert like Dani on my team is incredible, but having one who’s also a great human is even better. She brings stellar ideas, helps me see through my ideal customer’s eyes, and makes launches feel authentic to my heart. 
Working with Dani on projects always reduces my stress every time. It’s her structured approach that keeps me grounded, and also her energy. Her infectious energy keeps me really optimistic in the midst of launches and business transitions. And when we're not working together? I actually miss her, y’all. I miss her infectious joy, her kindness, and her enthusiasm.

Founder of With Understanding Comes Calm, LLC

Julie Skolnick M.A., J.D.

Dani Hayes brings depth and breadth to businesses and entrepreneurs through her vast knowledge and experience of all things marketing and technical. Her deep understanding of how the back end works (websites and systems) allows her to maximize the front end and client facing products and services. She is thoughtful in her strategies, always making the experience of working with her personalized, professional, and proficient. She is a lifeline for business owners to ensure that all the various pieces are put together and nothing is left behind.



































Kind words from the kindest clients

If your marketing feels scattered or heavy, you’re not alone.
This workbook is your reset. A space to pause, get grounded, and reconnect with what truly drives your business forward in a lasting way.

Inside, you’ll map out what matters, simplify your next steps, and walk away with a plan that feels clear, doable, and aligned. It’s not about doing more. it’s about building systems that actually work for you.

Free download

The Marketing Clarity Workbook

A FREE RESOURCE TO CLARIFY YOUR MARKETING, YOUR MESSAGE, AND YOUR NEXT MOVE

A workbook to assess and navigate the limiting beliefs.
The Marketing Clarity Workbook

Build a strategy that actually works for your business

Dani's Weekly Newsletter is where we talk about the real stuff behind building a business that works. The wins, the pivots, and the lessons that keep us curious and growing.

Each week, you’ll get practical marketing insights, leadership lessons, and behind-the-scenes experiments from my world inside Marketing Training Grounds and beyond.

The truth is, you don’t need perfect. You just need scrappy.

Join My Marketing
Insider List

Thanks for joining!

Join me on YouTube, LinkedIn, or Instagram for real stories, quick tips, and practical lessons from inside the marketing trenches.
It’s where I share what’s working, what’s changing, and what actually matters when you’re building a business that scales with simplicity.

Follow Along Behind the Scenes

Marketing advice that’s human, helpful, and a little scrappy.

Train Your Team To
Think Like a Marketer

Follow Along

Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Freedom You’ve Envisioned ✦ Let’s Create the Impact You’ve Envisioned ✦ 
book your calleXplore services

Your marketing can feel clear, aligned, and sustainable. You just need the right structure to support it.

You’ve worked too hard to feel stuck in the weeds of your own marketing. Whether you’re ready to hand off the strategy, train your team, or finally create a rhythm that works, there’s a simpler way forward.

You didn’t start this business to be buried by it.

jOIN tHE wAITLIST